Financing Advisory Firm and WhoisXML API: Efficient Brand Reputation Protection
About
The financing advisory firm assists organizations in executing innovative and efficient M&A deals by alleviating the administrative burden on all parties. It provides essential services throughout the deal lifecycle, including escrow agent services, online document solicitation and reporting, shareholder representation, and virtual data rooms.
Highlights
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Financial institutions need to protect their integrity and reputation online amid domain manipulation and impersonation attacks.
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Simplified access to domain intelligence contributes to the early detection of domains that can damage an organization’s reputation.
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The financing advisory firm was able to maintain its reputation through a domain intelligence-powered brand protection strategy.
How to Monitor and Prevent the Unauthorized Use of Brand Names
Financial institutions rely on their brands’ reputation to gain their clients’ trust. Any unauthorized use of their brands and domain names can reflect badly on the organization, damaging its established reputation.
However, scammers, fraudsters, and other threat actors often ride on the reputation and trustworthiness of financial organizations to target victims through domain hijacking or impersonation, making it crucial to monitor how the institution’s domains and brand names are used on the Internet.
Functional Domain and Brand Monitoring
The financial advisory firm leverages WhoisXML API’s Domain Research Suite (DRS) to monitor changes to its domains as part of its daily due diligence, detecting irregularities and signs of manipulation or hijacking. Additionally, it leverages the suite’s brand monitoring capabilities to track newly registered branded domains that may infringe on its intellectual property. DRS also allows the institution to seamlessly conduct investigations into suspicious domains where relevant.
“Monitoring our domains would not be possible without WhoisXML API. They give us a neat UI to monitor our brand based on keywords or domains we deem important. This capability is essential to ensure our brands maintain the integrity and reputation we have solidified.”
Effective Brand Protection Strategy
Daily Domain Monitoring
With the help of WhoisXML API, the financial institution now has the capacity to monitor the DNS for unauthorized changes to its domains daily, proactively fighting off domain hijacking.
Efficient Brand Protection
DRS enabled the financial institution to detect domain threats, particularly those that take advantage of its brand name, effectively protecting its clients from entities masquerading as the firm.
Unblemished Brand Reputation
The financing advisory firm maintained its solid integrity and reputation by monitoring and avoiding the unauthorized use of its brands and domain names.