BUSINESS PROBLEM
Individuals and entities make critical business and investment decisions based on insights from market trend analysis, marketing research, competitor monitoring, and other related activities. Meanwhile, existing or prospective clients, competitors, and major industry players engage in countless types of business activities every second across all corners of the Web. No matter your line of business, staying relevant and competitive means going beyond consumer semantics and social media listening. Visibility into the world’s Domain Name System (DNS), in general, and relevant organizations’ digital infrastructure, in particular, can fuel critical and real-life business decisions.
DATA-DRIVEN SOLUTION
Gaining a complete understanding of specific markets, competitors, and industry players requires a comprehensive view of everything happening online as digital transformation accelerates. An in-depth view of an entity’s DNS and domain infrastructure can tell otherwise-hidden stories of acquisitions, mergers, and product launches, to name a few. WHOIS and IP intelligence can let clients in on emerging market trends, situations, and saturation levels. Along with existing market and competitive intelligence, Internet-wide visibility helps marketing professionals, researchers, domain portfolio managers, and platform developers gain better and deeper insights into competitive environments and markets.
