Top 5 Use Cases of WhoisXML API’s New Website Categorization API
WhoisXML API’s website categorization products have been helping organizations determine the authenticity and reliability of sites by scanning the meta tags and content of more than 152 million websites. The machine learning (ML)-driven process allows organizations to detect suspicious domains, align their site categories with their marketing messages, and target the right leads, to name a few.
Today, the tools have been made more massive by adopting the classifications used by the Internet Advertising Bureau (IAB). IAB’s content classification taxonomy has become a standard in the industry, along with other solutions that aim to promote brand safety, ad fraud prevention, and consumer privacy.Continue reading