Preparing for the End of Third-Party Cookies
It’s almost the end of an era in advertising. Google has started phasing out third-party cookies, beginning with 1% of Chrome users in January 2024. It plans to do the same for all users by the second half of the year through the Privacy Sandbox initiative.
To recall, Google’s Privacy Sandbox is a set of proposals for creating new standards for online privacy. The core idea is to develop methods for websites and advertisers to access user information for things like advertising and content recommendations without compromising user privacy. Among its key goals? Phasing out third-party cookies.