Almost 70% of shopping carts are abandoned upon checkout, based on 41 different studies. In light of this, checkout optimization should be a top priority for e-commerce websites to reduce the number of cart abandonment, and, therefore, missed revenue opportunities.
Think about this example: Out of more than 20 million e-commerce sites all over the world, 10 customers found your online store and liked your products enough to put some of them in their shopping carts. When they reach the checkout page, around seven decide to abandon their carts, leaving only three actual paying customers. Either the seven people changed their minds entirely or they decided to buy from a competitor.
It’s hard enough to make an e-commerce website stand out from the millions that offer similar products. It’s equally challenging to convince customers to stay and complete purchases. It is, however, not impossible.
In this article, we examined three reasons for cart abandonment according to the Baymard Institute and how geo IP targeting can help solve the problem by offering a smoother online shopping experience.Continue reading
One of the most important moments of building your online presence is creating the name of your domain. In the digital sphere, the domain is your address and your identity. Before you settle for a domain, however, you have to jump through a few hoops.
You may think of a perfect name only to discover that it’s already taken or too similar to another brand’s domain. You may find that the perfect domain name is available but you cannot afford it. So how do you find the middle ground between originality, availability and affordability? More importantly, how do you avoid winding up with a domain name you may regret? With a little bit of brainstorming and research. We’ll show you how.Continue reading
In an industry that increasingly gets more competitive every day, a seller’s reputation matters a lot. As personal selling is not possible online, e-commerce sites rely on several factors to establish consumer trust. Among them are reviews, which compensate for the lack of face-to-face transactions. In fact, 90% of consumers stated that positive reviews influence their purchasing decisions. Consistency in terms of the quality of one’s product and services also plays a crucial role in fostering trust.
But because digital commerce is cut-throat, online merchants sometimes resort to whatever it takes to maintain their share of the profits—even if they tarnish someone else’s reputation in the process. For instance, some sell replicas and pass them off as authentic items. They may also impersonate legitimate businesses on your site or manipulate product search results with blackhat marketing techniques. Finally, with the right exploit tools, some even manage to hijack someone else’s brand, starting with products and the target’s account.
This tutorial instructs users on performing vendor website assessments with enterprise-grade domain and IP intelligence solutions to prevent rogue sellers from abusing e-commerce platforms. But before we go on, let’s first deconstruct the reasons behind website audits.Continue reading
In the past, there was no way for users to find out what other domains, if any, a particular registrant owns without first translating a domain name into an IP address. But with the shortage of available IPv4 addresses, which resulted in the assignment of shared IP addresses to unrelated individuals or even companies, that approach has become riddled with difficulties.
Even if you can pinpoint the owner of an IP address, a shared one would provide users with a list of domains that may take a lot of time to sift through. If that IP address turns up as an indicator of compromise (IoC) in a publicly accessible report, affected users would have to go through each related domain’s WHOIS records to get to the bottom of the issue. Imagine how long that would take if you had 30 domains or more to scrutinize.
This post shows how users can find out who owns a domain name in five simple steps.Continue reading
We recently announced that our IP netblocks services underwent data enrichment. Users of our database and API should be delighted to know that our ratio of IP netblocks from Latin America and the Caribbean with some meaningful contact information increased from 0% to 61%. Most of the entries previously showed redacted results, but that is no longer the case. We have substantially improved the ratio of IP netblocks with said information for other regions as well.
In light of this welcome development, we wrote this article for users looking for LACNIC netblock data for different purposes. The post includes some background on LACNIC and shows how to search for available IP blocks and effectively assess those they come into contact with by using our IP Netblocks WHOIS Database and IP Netblocks API.Continue reading
The software-as-a-service (SaaS) industry has seen quite an expansion over the last years, with experts predicting that it will account for as much as 75% of all cloud workloads by 2021. The top reason for that is cost-effectiveness since cloud-based SaaS applications generally require less upfront investment and maintenance than on-premise software.Continue reading
Imagine a world without domain names. While it is possible to live in one, the majority of people would have a hard time memorizing sets of numbers instead of names. If you want to visit google[.]com, for example, you would need to type in 172[.]217[.]11[.]14 every single time – not to mention that this IP address might change every time Google changes the way it deploys its web server network. But you get the point. People would need to memorize several series of numbers so they can shop, pay bills, and get in touch with people from across the globe online.
We dare say that without domain names, the online world would not be flourishing as it is now. The domain name industry in itself is also thriving, with thousands of domains bought and registered every day. Verisign disclosed that during the fourth quarter of 2019, it closed 362.3 million domain name registrations across all top-level domains (TLDs).
With that enormous number, how can you monitor new domain names? That is where Newly Registered & Recently Expired Domains Data Feed comes in handy. But perhaps a more pressing question is why there should be a need to monitor domain names, notably, newly registered ones? We addressed these questions in this post, starting with the practical usages of having a newly registered domain list or database.Continue reading
A data breach can have a lasting impact on an affected organization, with consequences ranging from reputation damage to loss of customer trust and staggering legal fines that result from lawsuits and settlement fees. Recent studies estimate the cost of a data breach caused by malicious attacks at $4.45 million. More than 70% of U.S. users also said that they’d avoid a company that does not sufficiently secure its data.
When it comes to securing your crown jewels and customer data, safeguarding all possible attack entry points should be a top priority. Organizations today must employ proactive and multilayered approaches to security that cover all their bases—endpoints, network, and data storage (whether in-house or cloud-based).
One way of ensuring sufficient protection is through a managed security service provider (MSSP) that uses a GeoIP database such as IP Geolocation Data Feed. This post offers some specific recommendations.Continue reading