One of the tenets of brand protection is ensuring that the brand or company name is used properly and only by the right’s owner or its assignee. In domain name disputes and trademark infringement cases, law firms play a vital role and are notably commissioned to help brand owners protect their brands.
In recent years, these types of brand infringement cases have continued to increase. A branded or trademarked name or variations thereof can easily be used by anyone other than its rightful owner. The prevalence of infringement could have stemmed from the ease at which anyone can register any domain name for as long as it is available.