Personalization is the way to go when it comes to targeted marketing and advertising. Customers, existing and potential alike, want to feel that the brands they support care about their needs and try to predict what they might want. That’s what makes IP address research critical for digital marketers and advertisers.
But they aren’t the only ones who can benefit from IP geolocation data, cybersecurity pros, fraud protection agents, and market researchers do, too. Every computer or mobile device, after all, has a designated IP address that helps today’s companies and individuals pinpoint where their strongest markets are, identify where threats likely come from, detect potentially fraudulent transactions, and predict consumption patterns and trends.