WhoisXML API Blog

How to Clean Your Email List with the Help of Email Verification Software

Email marketing remains one of the most effective marketing channels, with an average return of investment (ROI) of between 38:1 to 44:1. It has been helping organizations improve their customer acquisition and retention.

Several surveys show that emails drive purchases, and that around 17.75% of email clickthroughs convert to sales, a figure that has been gradually increasing over the years. However, email marketing comes with limitations and pitfalls, too.

Email marketers must thus understand that, to succeed, campaigns need to reach their intended targets, which is made possible by maintaining a clean email list.

How Organizations Can Prevent Site Blacklisting with WHOIS History Search and WHOIS History API

Maintaining the overall health of your site is no mean feat. Attacks could occur any time, regardless of a company’s size. Cyberattackers can hack into your network and compromise your site for use in their nefarious activities without your knowledge. Sometimes, you’ll only know what happened when search engines like Google put your site on a blacklist. And that can be detrimental to any business. Blacklisted sites may lose around 95% of their usual amount of organic traffic, which can negatively affect their sales. Apart from that, first-time visitors or potential customers can get discouraged if they learn that your site is considered malicious.

DNS Attacks on the Rise: How to Defend Networks with a DNS Record History Resource

As attacks targeting the Domain Name System (DNS) continue to gain traction, they put forth the critical need for DNS security. Traditional solutions are not always adequate to mitigate the risks that DNS threats pose and typically do not guarantee DNS availability and integrity.

A reactive approach to the said threats, which include distributed denial-of-service (DDoS) attacks, can negatively impact organizations. Application downtime and business shutdowns as countermeasures reduce sales and revenue. Efforts to fix DNS security issues take up time and resources, too, which could also lead to even greater financial losses.

Why Domain DNS Lookups Matter as Part of Preventing DNS Attacks

When they proposed the Domain Name System (DNS) in 1983, computer scientists Paul Mockapetris and Jon Postel never intended it to become an attractive means for hackers to commit crimes. As a trust-based communications protocol, the DNS was first implemented in the early 1980s to connect devices to the Internet. It works by mapping domain names to IP addresses.

Unfortunately, it wasn’t long before unscrupulous actors found the protocol’s design and components easy to abuse. Open DNS resolvers abound on the Internet, and the same goes for the exploit kits that criminals can deploy even without any technical knowledge.

How to Maintain Your Domain’s Integrity for Better Cybersecurity with a Domain Name API

In a technologically-forward world we live in today, cybercriminals are employing more sophisticated attacks to compromise domains. In the latest report by the Federal Bureau of Investigation (FBI), email frauds such as business email compromise (BEC) scams via spoofed domains have caused users $26 billion in losses.

For this reason, domain name security is now more important than ever. You can never be sure who is getting to you except when you take the time to get to know them. And that is possible with the use of domain name tools like WHOIS API.

Easing Threat Intelligence Contextualization with Domain Reputation API

We see about 500 new threats emerge every minute, and most of them come with unique or enhanced techniques. The rise of new technologies and trends in the way we do things, which include the adoption of the bring-your-own-device (BYOD) concept, cloud services, and the ubiquity of Internet of Things (IoT) devices, among others, are also posing more dangers. All these changes have widened the perimeter that businesses need to protect.

In response, a majority of companies have started using threat intelligence to bolster their cybersecurity measures. They believe their threat intelligence investments have generated an estimated $2.26 million in cost savings, higher than the returns they got from investing in other technologies like artificial intelligence (AI) and automation.

Brand Monitoring: Defending Your Company Against Cybersquatting

Cybersquatting made headlines in recent weeks when Facebook filed a lawsuit against domain registrar OnlineNIC Inc. and its proxy service IDShield for cybersquatting and copyright infringement. The lawsuit concerned domain names that use the word “Facebook,” “Instagram,” or variations of Facebook’s brands with the intent to trick users into thinking that they are legitimate sites of the complainant.

The domain names in question include www-facebook-login[.]com, facebook-mails[.]com, login-intstargram[.]com, and hackingfacebook[.]net. When we ran hackingfacebook[.]net on WHOIS API, the report stated that the registrar was indeed OnlineNIC Inc., which registered the domain in February 2010. However, the details of Domain ID Shield Service were the ones used as registrant information.

Why Your Business Needs Website Categorization Right Now

Website categorization is a term that may not seem too glamorous or super powerful at first glance. Classifying websites based on content and objective doesn’t strike fear or awe, yet if you’re a marketer or business owner, we dare you to stick around and learn more about this interesting method of scanning your online surroundings. We guarantee that, by the end of this story, you’ll change your mind about website categorization.

It is one of the most versatile and powerful tools you can acquire on your journey towards business success. Website categorization allows you to protect your website, company, and brand, find your target audience, keep tabs on your marketing strategy, and much, much more.