3 Geo-Targeting Success Stories and Other IP Address Geolocation API Lessons for Marketers
Experts are now starting to recognize the impact of location-based marketing on today’s cluttered ecosystem, long overlooked by the industry. Consumers are more scattered than ever, proving it to be a challenge for most brands and their marketing teams. However, location-based technologies enabled by tools like IP Geolocation API could soon change that, as experts see it as an effective solution to the disruption of an increasingly divided and distracted audience.
Marketers know it’s time to listen when digital marketing authorities are touting the benefits of location-based marketing. Survey data reveals that:
- Around 80% of marketing professionals believe that location-based ads lead to higher engagement rates.