IP Geolocation API: Increasing Mobile App Engagement Using Location Intelligence
Mobile app development is on the rise, and there is no stopping it, perhaps, as a result of an increase in the number of device users, which has now reached 3.7 billion. To date, around 5 million mobile apps are available, with tons more in the works.
Even so, engagement seems elusive, as only 32% of users use an app more than 10 times before losing interest. How then can app developers compete for users’ attention and increase engagement?
Location intelligence may be the answer. And in this post, we’ll touch briefly on what the said intelligence is and how it can increase mobile app engagement through push notifications.