Brand Monitor and Brand Alert API: How to Combat Brand Misrepresentation in the Retail Fashion Industry
Misrepresentations together with negative brand equity are probably the biggest nightmares of today’s most prominent companies — and more often than not, that’s connected to cybersecurity and data breaches.
For example, the latest stats show that one in every 99 emails you get each day has ties to a phishing attack, the majority of which come laced with malware specially crafted to harvest victims’ financial credentials or use popular brands as social engineering bait.