Personalizing The Generic
Personalizing The Generic: Choosing and Customizing Your gTLD For Success
Generic is increasingly becoming the last adjective companies and organizations would apply to the expanding TLD landscape. As more and more TLD applications receive ICANN approval and make their way down the pipeline, groups whose products and aims might overlap with several different TLD monikers must give serious thought to which categories they will choose to align themselves and their brand. In today’s highly fragile marketplace, how a business decides to specify its TLD could very well be the difference between success and flounder.
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